AddicottWeb.com writes:
“Case in point is a client I just finished working with. He has years of experience in his field, and his company is a 1-stop shop for all the needs people have when it comes to his particular service. He’s the personality behind the business, and the new website reflects this – which makes him a perfect candidate to start blogging.”
HOW BLOGGING HELPS YOUR BUSINESS:
“When he first asked me about blogging, the advice I gave him was based on my own experiences as a small business owner who blogs, and was that it could really help his business if he blogged regularly on your website. (Especially since he was already using WordPress.)
Here are some ways that blogging can help your business:
- Helps you reach out to clients and potential clients
- Establishes you as a subject-matter expert
- Gives you free publicity through search engine results
- Brings more web traffic to your website
- Makes your website more lively and friendly
- De-mystifies your business and makes it (and you) more approachable
- Lets you easily provide news, specials, etc.
- Helps you communicate in a timely fashion
- Builds a following of readers or visitors, who might turn into clients one day
- Provides technical support, online documentation, etc. – again, all part of establishing you as a subject-matter expert
“I know that writing regular blog posts has helped my business out tremendously. One of the biggest benefits is that it helped me find my voice when articulating web design concepts to other people. Ultimately I think this has translated into a confidence in my professional skills and abilities.”
“Of course, the increased web traffic and better search engine results certainly hasn’t hurt either. Some of the posts that I’ve written have received a great deal of web traffic, none of which would have found my website otherwise. And since Google and the major search engines factor in the context of your website and what you’re writing about, the more keyword-rich content on it, the better off you’ll be.”